MMOs bringing in $1.4 billion a year
March 26, 2009 – 10:46 pmPosted by: Dazzling
If America’s bankers want to get back into Moneytown, apparently they could do a lot worse than designing a hit MMO — a study by a group named Screen Digest says that the MMO market is hotter than ever. After dropping down to a total of $701 million in 2008, games like World of Warcraft are seeing their revenues rise again, up to a total of $1.4 billion. And not surprisingly, WoW is still leading the charge — while their overall market share is dropping very slightly, from 60% of the market down to around 58%, they’re still making more money than ever. And while other games are picking up some numbers, according to Screen Digest, they’re not really stealing players from Azeroth — they’re actually pulling new MMO players in.
Which is understandable — during times of economic downturn, online games like MMOs are actually positioned to do very well. Why spend $15 on one night at the movies when you can spend it on a whole month of entertainment? World of Warcraft may have brought the MMO monster to the surface, but according to numbers like these, this is a game genre that’s going to be extremely popular (and profitable) for a long time to come.
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